How ViacomCBS is using entertainment to educate on COVID-19
Media and entertainment company VIACOM may not be among the ‘noise makers’ but its contributions to the fight against COVID-19 have been doing the talking.
On Monday, the company made history by hosting the biggest virtual musical concert in Africa – the Africa Day Benefit Concert in partnership with YouTube. The two-hour live concert hosted by Idris Elba had over 60 music artistes. It was aimed at raising funds for children and families affected by the pandemic.
VIACOM has also used its platform to raise awareness for the cause, while also launching a $100 million relief fund to support cast and crew affected by production shutdown.
