NECLive 2026: Iretomiwa urges entertainment industry to embrace proactive crisis management

Iretomiwa has called on professionals and businesses in Nigeria’s entertainment industry to adopt structured crisis management strategies, stressing the need to anticipate reputational risks before they develop into public controversies.

Speaking during a panel session at NECLive 2026, Iretomiwa cited the financial services industry as a model from which entertainment businesses could learn effective approaches to managing reputational challenges.

The speaker urged industry stakeholders to study how other sectors identify and prepare for potential crises rather than wait until controversies surface on social media before taking action.

“The issue doesn’t start when the tracker is online; it starts before it’s online,” Iretomiwa said.

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Iretomiwa also encouraged entertainment professionals and businesses to develop issues management playbooks that would provide clear guidelines for responding to potential controversies and protecting their public image.

The remarks highlighted the importance of proactive reputation management, effective internal communication and crisis preparedness in an entertainment industry where social media can rapidly amplify public criticism and controversies.