NECLive 2026: Ayeni Adekunle urges Nigerian creatives to leverage global attention for commercial opportunities
Ayeni Adekunle has urged Nigerian creatives to take advantage of the growing international attention on the country’s entertainment industry, describing the current global exposure as an opportunity for unprecedented commercial growth.
Speaking during a panel session at NECLive 2026, ATG said the financial opportunities available to creatives have expanded significantly as Nigerian entertainment becomes increasingly connected to the global industry.
Reflecting on his own experience, ATG said the attention surrounding his career had at some point made it difficult for him to pursue his media work as he originally intended.
However, he encouraged creatives to look beyond the pressures that come with visibility and identify ways to benefit commercially from the industry’s growing international reach.
“The money that you can make has never been seen. Because we’re now plugged into the global industry. Lean into it and see how you can benefit from it,” he said.
His remarks highlighted the need for Nigerian creatives to approach global visibility not just as recognition but as an opportunity to build sustainable businesses and careers.
