Tobi Mohammed: Nigeria’s creative industry is as powerful as oil
Tobi Mohammed has described Nigeria’s creative industry as one of the country’s most powerful exports, arguing that its economic potential is comparable to that of the oil sector.
Speaking during a panel session at NECLive 2026, Mohammed said Nigerian creatives must recognise the commercial value of the industry and develop their local markets rather than focus exclusively on international recognition.
“One of the greatest exports of Nigeria is the creative industry. It’s as powerful as oil,” he said.
Mohammed also questioned why some of Nigeria’s biggest music stars could not regularly organise affordable, large-scale concerts for audiences at home.
He cited artistes such as Wizkid and Burna Boy, arguing that their popularity should translate into more accessible live performances for Nigerian fans.
“I don’t see a reason why we can’t have affordable packed shows by Wizkid, Burna Boy, etc. Passion is what fuels the game,” he said.
He urged local industry stakeholders to understand the importance of nurturing their domestic audiences, noting that international growth should not come at the expense of the home market.
