X3M Ideas Becomes First African Agency To Win Gold At The Luum Awards
Creative agency, X3M Ideas, has made history as the first African Agency to win at the prestigious Luum Awards. The Nigerian international agency took home the gold award at this year’s edition of the Awards ceremony which was held in Geneva, Switzerland, on Thursday, November 5, 2021.
Luum Awards is a global festival dedicated to creativity, exclusively rewarding messages that seek to awaken a social, civic or environmental consciousness to make the world a better place.
X3M Ideas won the gold award for its work on the Suicide Notes, a campaign created to help people dealing with mental health issues. The campaign was executed for the Mentally Aware Nigeria Initiative (MANI), a youth-focused mental health organization that is championing the fight against mental health-related stigma.
MANI took to their Instagram page to congratulate X3M Ideas on the win. They wrote, “One of the biggest (if not the biggest) supporters of our work in Nigeria. They are the very best at what they do and most importantly are an exemplary group to work with, always looking out for the wellbeing of their staff and always looking to support the work we do. Congratulations to the team.”
Founded in August 2012, X3M Ideas has continued to blaze the trail in the creative industry and bagging awards and international recognition for its impactful campaigns. The agency prides itself as a socially responsible organization having continually invested in social causes and the development of its immediate community.
In 2013, X3M Ideas renovated a block of five classrooms at Opebi Senior High School, Opebi where the agency’s office is based. In 2014, the company donated Computers, UPS devices and air-conditioners for use in the Tech Labs in two schools within Ikeja. X3M Ideas also donated Toilet and bath facilities and a complete lighting system to the Lagos State Boys Reform Home In 2015. And this year, the agency unveiled a newly revamped science laboratory at the Oregun Junior High School in Lagos in celebration of its ninth anniversary.
