X3M Ideas

Steve Babaeko
Investigating The Impact of African Pop Culture On The World: Embracing Assimilationist Rebellion and Resisting Unassumed Recolonisation

Africa, the birthplace of humanity, has always been a source of fascination for the Western…

In Pictures: AI depicts a degrading Nigeria if credible leaders are not elected in 2023
In Pictures: Here’s what AI said Nigeria future may look like as citizens go to the polls

Nigeria is at a crossroads, and the 2023 general elections have been regarded by political…

Trained with data from Nigeria's past and present growth, the troubling AI-powered pictures cannot be wished away
2023 Elections: Neusroom and X3M Ideas announce awareness campaign that paints a picture of Nigeria’s future

Ahead of Nigeria’s 2023 general elections, Neusroom on Wednesday, February 22, 2023, unveiled a voters’…

X3M Ideas reading culture
A decade of support for Lagos schools: How X3M Ideas is championing reading culture among young Nigerians

On the heels of its 10th anniversary celebration, Nigerian international creative agency, X3M Ideas has…

Port Harcourt Soot: Website to help residents calculate their life expectancy unveiled 

Following the recent outcry about the impact of soot in Nigeria’s oil capital, Port Harcourt,…

Nigerian digital strategist wins one million naira in the first edition of X3M Ideas’ ‘Idea Hackathon’

Nigerian Digital Strategist, Abiola Waltz Tosin has just been unveiled as the winner of the…

Steve Babaeko of X3M Ideas
X3M Ideas unveils ‘Idea Hackathon’ with ₦1 million reward for winner

Despite the advantages and benefits that come with the constant evolution of the marketing and…

The African Communications Industry Is In Need Of An Overhaul. Here’s How It Can Be Done – By Steve Babaeko

In the last decade, advertising has taken several unprecedented turns. The disruptions caused by digitalisation,…

Steve Babaeko
X3M Ideas Announced as Founding Member of UN Women’s Newly Launched Unstereotype Alliance Nigerian Chapter

Leading African advertising agency, X3M Ideas, proudly announces that it joins the core membership of…

X3M Ideas
X3M Ideas Becomes First African Agency To Win Gold At The Luum Awards

Creative agency, X3M Ideas, has made history as the first African Agency to win at…

Life Lessons From Steve Babaeko At 50, By Ayeni Adekunle

I was driving on the third mainland bridge in Lagos when his call came in.…

Steve Babaeko
Steve Babaeko At 50: BHM Celebrates Nigerian Advertising Icon

BlackHouse Media (BHM), has congratulated the founder and CEO of X3M Group, Steve Babaeko, on…

X3M Ideas Wins Bronze At Lisbon Advertising Festival

Trailblazing Nigerian agency, X3M Ideas limited, has won bronze at Lisbon Advertising Festival for its…

Signs Of Endtime? Tablet Bearing Cryptic Words Discovered At The Site Where A Construction Worker Found Dinosaur Bones in Mowe

A few days ago, news platforms around the country reported dinosaur sightings in Mowe area…

Simi, Praiz and Adekunle Gold Set To Headline 100% Live!

Three of Nigeria’s biggest Singers are set to headline the biggest ever outdoor live music…

Yes. PR is dead, and buried. Here’s why.

PR lived for 66 years and moved extensively around Nigeria before passing away following a protracted digital illness.