MTN Redefines Valentine With QR Codes

Valentine’s Day is all about love and sharing of gifts with loved ones. It is on this note
that MTN, the leading ICT Company in Nigeria reached out to its consumers in
celebrating 2019 Valentine’s Day, by making use of technology to show and share love in the #MTNLovebox campaign.

The campaign which took place in different malls across Nigeria on Valentine's Day,
required any MTN consumer to download the My MTNApp, spot the models wearing
yellow heart-shaped QR codes, scan and win prizes instantly.

The different malls include, The Palms, Lekki; Ikeja City Mall; Polo Park Mall, Enugu;
Shoprite Abuja; Kwara Mall, Ilorin; Port-Harcourt Mall and Cocoa Mall in Dugbe, Ibadan.

At the cocoa Mall, Ibadan, hundreds of consumers won various gifts. Miss Prisca, a
UniAbuja student and winner of a brand new Samsung smartphone at the Cocoa Mall
Ibadan was heard saying, “now my dad can rest from me bugging him to buy me
another phone. My sisters and I came to the mall to eat and then saw the ladies in
yellow heart-shaped vests with the big QRcode. I asked and had to delete other heavy
apps on my phone to download the MyMTNApp. I am so happy I won. I also love the
fact that I can get bonus on my data plans on the App. Thank you MTN.

Some others went home with movie tickets for 2, ice-cream vouchers for 2, shopping
vouchers and free data.

The staff of MTN were not left out of the celebration, as the heart-shaped costume wearing models were also positioned at MTN Headquarters for staff also to participate
in the #MTNLoveBox campaign. A staff who won 2 movie tickets said she loved the idea
of the company sharing love in simple ways and the innovative idea of using the QR
technology.