Life Lager Unveils New Theme Song Featuring Flavour And Phyno
Life Lager Beer has officially released its new theme song featuring brand ambassadors, Flavour and Phyno. Following weeks of teasing, the new theme song titled “Chop Life” has finally been released to commemorate the lighting of the Niger Bridge.
The song stars both Phyno and Flavour and it features a decent blend of highlife and afro-pop, as both Phyno and Flavour flex their lyrical prowess. The song provides the perfect soundtrack to a truly remarkable achievement by Life Lager, as the brand once again affirmed its connection with its south-eastern roots, particularly with the lighting of the Niger Bridge. A truly monumental piece, the Niger bridge will now adorn a fitting new look, thanks to the beautiful lights on the iconic bridge.
Speaking on the song, Phyno said, “It is an honor to be part of something so iconic. Years from now, we would look back on this and say I was part of making history.” Also speaking on the release of the track was the Senior Brand Manager, Life Lager, Maria Shadeko who said, “We understand that hope and progress is what keeps optimistic, and want to capture this with the Lighting of the bridge, as well as the new theme song. We hope our consumers enjoy the track and we thank them for their support and patronage through the years.”
The theme song which represents a beacon of hope, a promise of home and a reminder of progress, will be used in various brand assets in the coming months. Life Lager has also promised to release an accompanying music video in the next few weeks. Over the years the brand has promoted a life long tradition of sharing experience and a heritage of progress. When life is shared, progress is made.
