Life Lager Beer Drums Support For Super Eagles Ahead Of Côte D’Ivoire Game
As the excitement of the 2023 African Cup of Nations (AFCON) reaches fever pitch for Nigerians following the Super Eagles draw against the Nzalang Nacional of Equatorial Guinea, the official beer partners of the Nigerian Football Federation (NFF), Life Lager Beer are backing the boys to make Nigerians proud and bring home the glory.
However, that’s not all the beloved beer brand is doing. Here are four other exciting things to look out for as Life Lager goes all out in support of the three-time winners at this year’s AFCON tournament.
Life Lager Elevated Match Day Experiences
Everyone knows that football matches are best enjoyed with some company. For this reason, Life Lager will be rolling out match-viewing centres across the countries so fans of the game can enjoy football the Naija way; with great company and with ice-cold refreshment at hand.
“Fan of The Match” Award
As the professionals play on the field and get rewarded with match day bonuses and awards, so also will Life reward fans at the viewing centre with a “Fan of The Match award”. This will definitely add more thrill to the games and bring the fans closer to the Eagles on the field of play.
Culture Exchange with Igbo community in Cote D’Ivoire: Life Lager is an authentic Nigerian brand with strong Igbo roots and to this end, the brand will be exporting the Nigerian Igbo culture to Cote D’Ivoire in a unique way. Leading this charge is Africa’s biggest sport blogger Dr. Kelechi Anyikude (@kelechiafc), who will connect with the Igbo community in Abidjan, engage with Naija fans in the stadium and deliver amazing content along the way. This is a culture exchange you absolutely do not want to miss.
Launching the Jee Turu Ugo Commercial
Another element Life Lager has undertaken to show support for Nigerian football is the launch of an exciting commercial to spur the Super Eagles to victory and cheer the fans on. The commercial which features football legend Jay Jay Okocha, music artistes, Flavour and Phyno is making rounds on social media encouraging fans to cheer the team on.
Since becoming the official beer partner of the NFF, the Life brand has provided exciting ways for fans to connect with the Super Eagles through the AFCON and World Cup qualifiers with merchandise giveaways and other engaging activities.
