Life Continental Beer treated its consumers in Owerri to an exciting night of dance and music as it brought its year-end “Bridge of Progress” party to the capital city of Imo.
After a hugely successful party in Ekwulobia, Anambra, expectations were high and Life certainly delivered on those expectations, providing a night that will live long in the memories of all attendees.
Headlining the party was the highlife king himself, Flavour who serenaded the fans in attendance with his sultry voice and impressive live performance.
Also gracing the stage were Tipsy Kelvano, HiLife Fest King 2017, Chibest David, and other local upcoming acts.
The previous Bridge of Progress party had featured indigenous rapper, Phyno, who shut down Anambra with an awe-inspiring performance before Life Beer took the party to Owerri just 48 hours later.
Life beer is the number one beer brand in South-eastern Nigeria, firmly rooted in culture and revered for celebrating tradition and the progress of its people.
This year has seen the brand engage in two impressive initiatives, – the Hi-life fest and the Progress Booster campaign. The former is a talent hunt aimed at discovering the next big star in highlife music, while the later is aimed at providing financial grants to local entrepreneurs with already existing businesses.
With such an eventful 12 months, Life Beer closed the calendar year in style by hosting these two parties, as well as sponsoring the highly anticipated, Flavour of Africa concert.
Speaking on the year-end festivities, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc, Omotunde Adenusi, had this to say: “We had a tremendous year at Life Beer, and we have these loyal consumers to thank for it. It was important for us to come back home and celebrate with our people as we set out to close the year. We are proud of the connection we have made with the people in the south-east and we have big plans for these consumers in the coming year. This is our little way of saying thank you.”
With the Bridge of Progress parties done and dusted, all roads led to Enugu where Flavour had his concert in front of home fans on December 30.
Life Beer threw its weight behind the event and fans were excited to enjoy what was in store.
Life Continental Lager Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers.