How MultiChoice has survived in Nigeria for 27 years
While many cable television service providers have tested their feet in the Nigerian market and got drowned due to many reasons ranging from obnoxious policies from the regulators, unfavourable business environment, and bad business models, MultiChoice Nigeria owners of DStv and GOtv has survived many of these onslaughts for 27 years to remain in business in Nigeria.
The company has not only remained in business, but has also grown to become the dominant operator in Nigeria’s Pay TV industry.
The Chairman of MultiChoice Nigeria, Adewunmi Ogunsanya (SAN), in an interview with ThisDay newspaper on Sunday July 5, attributed the success of the company in Nigeria to prioritizing quality content for different demographics and continuous innovation.
Ogunsanya said “We have survived because we have kept our eyes on multiple balls. There are many balls to keep the eyes on when it comes to Pay TV business. There is that of business and then the need to prioritize quality content for different demographics.
“In addition, we never forget that ours is a technology business; one that thrives on innovation. We have benefited a great deal from being part of a multinational that pays a great deal of attention to seeking, adopting and deploying only the most current and state-of-the-art technology for our business.”
He listed the pioneering of Dual View in the pay TV industry globally, Box Office for movie rentals and hiring only the best people as some of the moves that have given MultiChoice an edge over its competitors and kept it in business.
Ogunsanya says MultiChoice has continued to evolve, paying attention to customers wants, balancing the need to survive as a business and giving our customers what they desire and require.
“Pay TV business is very challenging, as things keep changing. Consumer demands keep evolving. Put this side by side with the challenging business environment we face in Nigeria. But we keep trudging on as a business,” he said.
