Gbenga Sogbaike, CEO Plaqad Limited Set to Appear As A Panelist At Social Media Week 2020
Gbenga Sogabike, CEO Plaqad, and seasoned marketing communication professional with expertise in advertising, public relations, influencer marketing, content development, and media buying, will be joining other notable marketing experts as a panelist at this year’s Social Media Week Lagos 2020.
Gbenga will be speaking alongside YouTuber and Social Media Influencer, Dimma Umeh; CEO Futuresoft, Nkemdili Uwaje Begho; Africa’s Style Influencer Award Winner, Love GFrom Jules and Digital Content Creator, Kehinde Smith, in a session hosted by Robert Taylor.
Speaking on his nomination as a panelist, Gbenga said,
“Influencer marketing has grown from being a trend to becoming an important element in every marketing initiative for brands looking to connect with their audiences in a more genuine way. I am pleased to share insights into this form of marketing and dissect the art and science of influencer marketing alongside these renowned practitioners.”
Bobby Taylor, Convener of the session also stated:
“Influencer marketing is a dynamic form of marketing approach and is quickly becoming an integral part of every marketing plan. As a result, I believe that forums like this serve as an avenue for industry stakeholders to acquire knowledge from seasoned experts in order to make more informed decisions.”
Theme ‘HUMAN.X’, Social Media Week Lagos 2020 will feature important conversations focused on what it means to take a human-first and experience-driven approach to innovation across industries and in our communities.
SMW Lagos is a week-long conference that provides the ideas, trends, insights, and inspiration to help people and businesses understand how to achieve more in a hyper-connected world. Now heading into its 8th year, SMW Lagos hosts thousands of attendees from across Nigeria and around the world.
Founded in 2017 by Ayeni Adekunle as a content trading platform, today, Plaqad is one of the biggest online hubs and marketplaces for social media influencers, content creators and publishers who help brands get huge visibility and reach their target audiences.
