Gbenga Sogbaike exits Plaqad after three years as CEO of Africa’s first-ever end-to-end analytics platform
Africa’s first-ever end-to-end analytics and marketplace platform, Plaqad, on Thursday, December 30, 2021, announced the exit of Gbenga Sogbaike, its pioneer chief executive officer.
“Plaqad Inc. and its Board of Directors hereby announces, effective today, the exit of Gbenga Sogbaike, our Co-founder and CEO, who is leaving to begin the next chapter in his entrepreneurial journey,” read a statement made available to the media.
“We’re immensely grateful for all of Mr. Sogbaike’s contributions during his time here, and we look forward to the many great things he will do from here on. I speak for the entire company when I say best wishes, Gbenga Sogbaike, on your next venture. We’ll miss you, but we’re excited about your next steps,” said Plaqad founder and BHM Group CEO, Ayeni Adekunle.
Gbenga Sogbaike joined Plaqad in 2018 as its founding CEO after three years running his own content marketing agency, Time&Ink which has since been merged with Plaqad.
Over the last four years, Sogbaike has created a culture of mutual respect, collaboration, and innovation within Plaqad, steering the team to achieving very important milestones that have positioned the company as one of the leading tech startups in Nigeria.
Plaqad, an emerging global tech brand, sits at the intersection of technology, marketing communications, and Public Relations, bringing together the people, the tools, the products, and the resources required by businesses to run successful campaigns on a single platform.
Founded in 2017 by Ayeni Adekunle as a content trading platform, Plaqad has grown to become a global automated communications platform helping brands, agencies and individuals collaborate better.
Earlier in June 2020, the company launched SocialCred, a free social media influence ranking tool that leverages non-traditional metrics to measure and report influence on top social media platforms like Twitter, Youtube, and Facebook.
It went on to launch Plaqad.com, Africa’s first end-to-end communications platform in November of the same year.
The platform integrates the features of an online freelance marketplace and a robust campaign analytics capability to help brands seamlessly connect with their target audience. Plaqad.com provides them with the people, platforms, and tools they need to communicate, eliminating the need for multiple, and expensive third-party tools and long, tedious, manual processes.
