Nigerians are a festive people. We are into our celebrations, we love our parties and our festivals are off the bat.
Another major thing we love – gifts and freebies. Take the just concluded MTN Season of Surprises. It was revealed at the grand finale that at least 300,000 Nigerians got a gift or free service during the campaign’s 20-day duration. As far as we know, it is the largest giveaway of its kind the country witnessed during the Christmas festive period.
The break down was even more impressive. Ninety locations across the country, from Benin City to Makurdi, Kano to Calabar, Abuja to Uyo were covered. Hundreds of shoppers in 50 supermarkets got free vouchers; travellers across the country had bus, train and air tickets paid for; nine tertiary institutions (Colleges of Education and Polytechnics) and ten public primary schools were visited by the telecom operator and hundreds of people in 50 filling stations were surprised with vouchers.
It was not all about people. Patients in 27 General Hospitals received gift bags from MTN staff who also took the campaign’s message of love, hope and sharing to three IDP camps, reaching out to some of the neediest Nigerians.
It was a random, spontaneous outburst of love. All gifts were given at random, with no criteria as to who was surprised. Of course, social media was not left out as Nigerians were rewarded with various gifts such as tickets to cinemas and popular music concerts. The hashtag #MTNSeasonOfSurprises hit 1.4 billion impressions.
As we huddled with family and loved ones over the festive season, MTN Nigeria showed that corporate citizens can key into the holiday’s message of love, hope and joy to bring happiness to Nigerians. As Olubayo Adekanmbi, the company’s Chief Transformation Officer stated at the grand finale, the company aims to do even more.
Hat tip to them.