US Open: Ticket prices fall for women's final after Serena Williams' semis defeat

Wimbledon Champion and world famous tennis sweetheart Serena Williams will not be playing in the final of the 2015 US Open.

Williams lost in three sets to Roberta Vinci in Friday’s semifinal.

Thanks to the hype of Serena Williams' potential Grand Slam, this year marked the first US Open where the women's final was sold out before the men's final. — Thanks to the hype of Serena Williams’ potential Grand Slam, this year marked the first US Open where the women’s final was sold out before the men’s final.

The defeat means Williams missed the chance to witness the first single-season Grand Slam since Steffi Graf did it in 1988.

However, that is not the only thing missing about the US Open. Ticket prices for the grand finale started “missing in value since” the news of Williams’ defeat hit the airwaves, ESPN reports.

Thanks to the hype of Serena’s potential feat, this year marked the first US Open when the women’s final sold out before the men’s final.

Serena Williams' bid for the calendar Grand Slam ended with a loss to Roberta Vinci — Serena Williams’ bid for the calendar Grand Slam ended with a loss to Roberta Vinci

Ticket holders’ hope to make gains from inflated resale has plummeted.

Before the match started, the average list price on the resale market was $1,412, with a get-in price of $271, according to a resale market tracking firm.

Immediately after the match, the average list price fell to $1,103, with the get-in price dropping to $124.

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Later on, as the world began to digest that the US Open would feature an all-Italian final between Flavia Pennetta, seeded 26th, and unseeded Vinci, prices continued to drop.

The average list price had fallen to $876 and the cheapest ticket was down to $70, according to TiqIQ data.

And prices didn’t stop falling. Just 20 minutes after the match, the average list resale price was down to $680 and the get-in was $40, discounts of 50 percent and 85 percent, respectively, from the prices before the match.