"Solve Nigeria's problems first, make money later," investor urges counterparts
By Oluwatayo Alofun
Nigeria’s numerous problems are opportunities for solving financially rewarding challenges.
The heads up was given by e-commerce entrepreneur Raphael Afaedor during a panel session at the recent 2015 SME conference organised by the Lagos Business School.
Raphael Afaedor said what every entrepreneur need is innovations that can solve societal problems and in return, the society rewards the problem-solvers financially.
Afaedor said it was in a bid to solve a societal problem that he left Jumia in 2014 to start online supermarket, Supermart.
He noted that in building the business, there were many discouragements and challenges notably among which was the logistics of delivering the products within promised time owing to the traffic situation in Lagos.
“However, because we set our mind on solving the problem, we were able to find our way around it,” he said.
“There will always be a solution if you are determined as an entrepreneur to really create value and solve problems” he added.
