Media Panache explains why it created Nigeria’s first-ever public relations workbook
One of Nigeria’s leading public relations agencies, Media Panache has explained why it created the new resource guide – “PR Workbook for Enthusiasts and Students”, which it described as the first ever in Nigeria.
The company said the workbook was created for everyone interested in public relations, communications, digital marketing, influencers marketng and media.
The CEO of Media Panache, Timilehin Bello, revealed this at the launch of the guide during the celebration of the company’s 4th anniversary recently.
According to Bello, the workbook is a solid and comprehensive resource with practical definitions, unique tips from PR professionals, and on-the-job experiences. Each module has been created to bridge the gap between theory and practice of public relations in Nigeria.
Media Panache’s boss further said. “We created this workbook for everyone interested in working in PR, communications, digital marketing, influencers marketing, and Media. We get tons of emails requesting for internships and we want these PR enthusiasts to be equipped with information regarding PR before they join a firm. In the book, after brief explanations on a particular topic, what follows is an exercise. We want everyone to be involved.”
The book also offer tips and recommendations from top industry experts including the CEO BlackHouse Media, Ayeni Adekunle, co-founder, Red Media Africa, Chude Jideonwo, MD and CEO, Chain Reactions Nigeria, Israel Jaiye Opayemi, MD Mediacraft Associates, John Ehiguese, among others.
Some of the topics covered in the book include influencer marketing, crisis management, storytelling, and public relations. While plans are been made to ensure the book is available in schools and bookshops, the book can be purchased online here
