itel P51 market acceptability soar as Macho contest demonstrates

Africa’s leading mobile phone company, itel mobile is hoping to attract more customers to its recently launched itel P51 smartphone through the medium of power contests.
As part of efforts to raise public awareness of the strength and power of the P51, which can last for 3 days in 1 charge, itel recently sponsored a “Macho” competition for students of King Jaja Hall of the University of Lagos.

The competition, which featured 21 contestants, saw the contestants go through different power events including pulling a car, raising of big truck tires as well as weight lifting.
At the end of the contest, top prize which was a brand new itel P51 phone and cash price went to Kachi, as unanimously agreed by the panel of judges.

The judges, which included Buchi Fitnes, a renowned fitness trainer, praised the winner for his “striking body with his wide chest and thick neck”.
Speaking at the event, the Marketing Communications Manager, itel mobile, Mr. Oke Umurhohwo, stressed the strength and capability of the P51, assuring customers of reward for their money.
“The display of strength here at the Macho Contest is exactly what the itel P51 stand for. A powerful phone because it can take users for days. With itel P51, you are getting value for money.”
“itel mobile support students activities because we are a youth and student friendly brand,” Mr. Umurhohwo added.