Multinational consumer goods company, Reckitt Benkiser, showed that hard times make strong men, the organisation didn’t lose its voice in the midst of the COVID-19 crisis that is overwhelming organisations and nations across the world.
With its non-stop PSAs running concurrently on television, radio and online media, it maintained its place as a pro-active and one of the most vocal among private-sector corporations.
The Dettol PSA on health tips became the reference point for government agencies at the frontline of combating the virus and citizens in search of knowledge on how to protect themselves from the virus.
