MultiChoice Sweeps Four Awards At Brandcom 2020 As DStv Is Named Pay TV Brand Of The Year

Africa’s leading video entertainment company, DStv, has been named the Pay TV Brand Of The Year by leading brands and marketing publication, Brand Communicator.

The announcement was made at the second edition of the Brandcom Awards which took place in Lagos, Nigeria on Friday, November 27, 2020.

DStv, owned by MultiChoice, was launched in 1995 and since then, it has been providing multiple entertainment channels and services to customers across the continent via satellite, online and mobile apps. The company was recognised for its immense contribution to entertainment in Nigeria especially in the past one year.

MultiChoice Nigeria also took home four other awards including Most Engaging TV Content Of The Year for Big Brother Naija and Brand Of The Year. The award for Corporate Communications Professional of the year went to the company’s Executive Head, Corporate Affairs; Caroline Oghuma, while the CEO Of The Year (Media & Entertainment) award went to John Ugbe, the Chief Executive Officer of MultiChoice Nigeria.

John Ugbe, while commenting on the awards said, “We are very grateful for the recognition. It’s been an incredibly tough year for everyone, and we’ve never been more aware of our responsibilities to our customers and the big role media and entertainment play in the society. This year, we’ve more than doubled our efforts to ensure that we not only continue to deliver on our promise of serving the best content to our customers but that we also engage in impactful community support efforts like we did at the peak of the COVID-19 pandemic. Awards like these ones serve to let us know that all the work we put in is recognized.”

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Now in its second year, Brandcom Awards is designed to be the most credible and prestigious platform recognising, rewarding and inspiring agencies, brands and individuals in the marketing and communications industry in Nigeria.

According to the convener and publisher of the awards of Brand Communicator, Joshua Ajayi, “Despite the lockdown occasioned by COVID-19 this year which affected economic activities and businesses, some brands, agencies and individuals were outstanding within their space with their innovative solutions, campaigns and consumer engagements.”