DStv moves up 9 spots on list of top 100 ‘Most Admired Brands’ in Africa

Video entertainment brand DStv has been named on the list of top 100 Most Admired Brands in Africa.

The MultiChoice-owned brand joins a number of other globally revered brands on Brand Africa’s list  and moved nine places up from the previous year.

This was revealed in a virtual event co-hosted by Brand Africa, represented by its Founder and Chairman, Thebe Ikalafeng; Open Squares represented by its founder and managing partner, Feyi Olubodun and MultiChoice Nigeria represented by its Chief Customer Officer, Martin Mabutho, on Thursday.

The list which has a 13 percent representation of indigenous African brands has DStv as one of its top five African brands. Other African brands in the top five include MTN, Dangote, Anbessa and Glo.

DStv moves up nine places from its #45 ranking last year to #36 on this year’s top 100 list and 1 place from #4 to #3 on the Most Admired African brands list.

In a survey to establish the most admired African brands in Nigeria, Dangote came tops followed by DStv at #2 and Telco giant MTN at #3, with fellow Nigerian brands Glo and Innoson Motors rounding off the Top 5.

DStv, Africa’s leading Pay TV platform, also tops the list of most admired African media brands in Nigeria. A listing that doesn’t come as a surprise considering that a few months ago, it had also emerged as the preferred Pay TV option for Nigerians following a festive season survey by The Netng.

Speaking at the virtual event, the Chief Customer Officer at MultiChoice Nigeria, Martin Mabutho, said he is of the firm belief that Africans have what it takes to launch their brands to compete favouranle with other global brands.

See Also

1,000 Women In Nigeria To Be Trained On Entrepreneurship

“It is our honour to be associated with Africa’s Best Brands and delighted to co-host this session in conjunction with Brand Africa and Open Squares,” Mabutho said. “I believe that as Africans, we have what it takes to launch our brands to the next level and even compete favourably with global brands.”

He added: “It is what drives us at MultiChoice Nigeria to continuously create and enhance our platforms to showcase these excellent African brands. Congratulations to all winners.”

Established 10 years ago, Brand Africa’s top 100 Most Admired Brands in Africa list is a consumer-led survey which seeks to establish brand preferences across Africa.

According to the publication, “the survey is conducted among a representative sample of respondents 18 years and older in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa.”

The Brand Africa 100 global results are published in the June issue of the African Business magazine and is available online to subscribers on www.africanbusinessmagazine.com