Community is the Backbone of Africa’s Creative Enterprise, Dolapo Amusat at NECLive 2025
At NECLive 2025, WeTalkSound founder Dolapo Amusat underscored the central role of community in building sustainable creative businesses in Africa.
He explained that WeTalkSound began as a community before evolving into a full-fledged company, a journey that reflects a broader truth about the creative sector.
“Communities are the bedrock of creativity,” he said. “Your content consumers are not just viewers. They feel like they’re part of whatever you’re building.”
He added that the world’s most successful creatives and platforms are fueled by strong, engaged communities, making audience involvement a strategic necessity rather than an afterthought.
