Chelsea FC, because of $1 billion, dumps Adidas for Nike
The deal is reportedly worth $73 million per season and will run for 15 years. That totals $1.095 billion.
Chelsea FC have been in talks with American sportswear giants Nike since May, when it was confirmed Chelsea were ending their partnership with adidas six years early at the end of June 2017, Guardian reports. That deal with the German firm was said to be worth $36 million per year.
Here’s the statement from Chelsea FC…
Chelsea Football Club today announces a new technical partnership with Nike, which represents the largest commercial deal in the club’s history.
The long-term agreement will see Nike, the world’s leading sports footwear and apparel company, become the official kit supplier beginning with the 2017/18 season. Nike will produce strips for the first team, Academy and Ladies teams, as well as a full range of clothing for Chelsea’s millions of supporters around the world.
Chelsea director Marina Granovskaia said: “This is an incredibly exciting and important deal for the club. Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”
Trevor Edwards, President of the Nike Brand, said: “Chelsea is a world-class club with a rich tradition and passionate fans across the globe.”
“The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design.”
