Viacom International Media Networks Africa (VIMN Africa) and MultiChoice Group have announced the renewal of their long-standing distribution partnership. This renewed partnership highlights the investment in local content and the commitment of both brands to bring audiences to the programmes that showcase the best of Africa’s creativity and talent.
With a broad range of entertainment channels such as BET, Comedy Central, MTV, MTV Base, Nickelodeon, NickToons and Nick Jr., VIMN Africa offers a wide range of original entertainment content across every age demographic.
Commenting on the partnership, Alex Okosi, Executive Vice President and Managing Director for VIMN Africa and BET International said, “This continued partnership demonstrates the shared commitment between VIMN Africa and MultiChoice to invest in local and international content that resonates with our audiences across the continent. We truly value our collaboration with MultiChoice as it also enables us to consistently deliver great African productions.”
Also speaking on the renewed partnership, MultiChoice CEO for General Entertainment, Yolisa Phahle had this to say: “As Africa’s most-loved storyteller, Multichoice is pleased to share this market announcement of VIMN Africa. Our content offering ensures that we provide our partners platforms to tell their own stories in an authentic way. We invest a lot of money in local content to keep bringing exciting and engaging African content to market and the industry.”
VIMN Africa’s channel brands collectively deliver exciting drama, comedy, music, animation, biopic and reality shows that tell true African stories and celebrate black excellence. In addition to its powerful slate of content, VIMN Africa brands also showcase the widest array of hit international tentpoles such as MTV EMAs, MTV VMAs, BET Awards, Soul Train Awards, BET Hip Hop Awards, Black Girls Rock!, Comedy Central Roast and Nickelodeon’s KCAs.