MultiChoice hosts virtual launch of Brand Africa’s ‘Most Admired Brands on Nigeria’ on Thursday
Brand Africa in partnership with MultiChoice Nigeria and Open Squares is set to host a virtual launch to unveil the ‘most admired brands in Nigeria’, on Thursday, June 18, 2020.
This is part of Brand Africa’s annual profiling of leading brands across the continent.
The list which is sourced from a consumer-led survey will put the spotlight on indigenous brands that have found and retained a place in the hearts and pockets of Nigerian consumers.
For the virtual launch, the Chairman and CEO of Brand Africa, Thebe Ikalafeng, will be joined by MultiChoice Nigeria’s Chief Customer Officer, Martin Mabutho; Founder/Managing Partner of Open Squares, Feyi Olubodun and CEO of Pierrine Consulting, Seyi Adeoye to announce the brands on this year’s list as well as discuss the impact of the global pandemic on African brands and how Nigeria can catalyse the acceleration of Made in Africa brands.
Brand Africa has, over the past 10 years, put together an annual list of top 100 most admired brands in Africa. The list which seeks to establish brand preferences across the continent is derived from a survey conducted among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa.
The virtual event to announce the most admired Nigerian brands will take place on Thursday, June 18, 2020 at 8:45 AM WAT. To take part in the virtual launch event and hear a few of the most brilliant brand connoisseurs in Africa share their thoughts on the way forward for African brands and businesses post-COVID, register HERE.
