MTN hints at plans for football festival as it becomes communications partner of NFF
Nigeria’s leading telecommunication and ICT company, MTN Nigeria, is planning a festival that will bring together the most significant elements of football, music, and related arts in a way that celebrates the beauty of sportsmanship, entertainment, partnership, unity, and Nigeria, where football and entertainment have been uniting national treasures for more than five decades.
The telecom company gave a hint after it was announced as the official communications partner of the Nigeria Football Federation (NFF) on Thursday, September 3, 2021.
The event, according to MTN Nigeria, will be an iteration of the popular five-a-side novelty matches, featuring themed teams from MTN, NFF, Sports media, Entertainers, etc. and activate all the elements of the game, from fans and supporters to coaching, commentary, prizes, and merchandise and the matches will run through the evening, punctuated by stand-up comedy, pantomimes, and music.
According to the NFF president, Amaju Pinnick, one of the objectives of this event is to enable the Nigerian football spirit.
On Thursday, Karl Toriola, MTN Nigeria’s CEO alongside Pinnick, put pen to paper to flag off the partnership making MTN the official communications partner of the NFF.
The NFF is Nigeria’s governing body charged with the responsibility of developing, organizing, and governing football in Nigeria, and they manage all of Nigeria’s national football teams, which include the national men’s team (Super Eagles), the Men’s Under 20 Team, the National Under-23 Team (the Dream Team), the National Under-15 (the Future Eagles), the National Futsal Team, the National Women Team (the Super Falcons), the National Female Under-20 team (the Falconets), and the National Women Under-17 Team (the Flamingos).
MTN is a long-standing supporter of Nigerian football. Speaking on this, Karl Toriola said, “MTN’s support for Nigerian football is not recent. We have always been there supporting football in various segments of the Nigerian society – from grassroots football to the World Cup in 2010 and the national league, because football is a national sport uniting Nigerians across tribal, religious, and status lines and providing engagement and excitement for millions of fans.”
MTN acknowledges the passion football ignites in Nigerians and seeks to support it by partnering with the Nigeria Football Federation – the sole custodian of Nigerian football teams.
MTN aims to excite the interest of a new generation of young Nigerians in national team football and continue to inspire the existing pride in our national teams.
The partnership will make MTN the official communications partner for Nigerian Football Federation (NFF) and the National teams.
