International Beer Day: 25 STAR LAGER FACTS
Today is International Beer Day. So if you’re home or at work and want to spice up your weekend, here are 25 facts about Nigeria’s number one leading beer brand.
1. Star was introduced in the Nigerian market on June 2, 1949 creating the first indigenously brewed beer.
2. In 1960 Star Lager was the market leader and recognizable at parties and ceremonies.
3. 1n 2018, Star lager became the official beer for the Super Eagles.
4. Star lager beer is brewed using the finest ingredients and techniques to ensure a smooth taste.
5. Star attained market leadership in 1960, with sales of about 2,191,376 crates in 1962 and by 1975, the figures had risen to 11,266,000 crates.
6. In 2007, Star took an innovative stride by introducing packaging in cans, which made it the first Nigerian beer to be canned .
7. In the first year the innovative idea of CAN sold over 1.5 million trays were sold.
8. In 2007, sales of Star rose tremendously to over 49 million crates, which has made STAR one of West Africa’s leading beer brands, selling more than 3 million hectoliters annually in Nigeria alone.
9. In 2009 Star celebrated 60 years of sharing of ‘sharing brightness’ in the nigerian market.
10. In 2009, Star decided to “paint Nigeria blue” with the BLUE FEST to commemorate 60 years of sharing brightness.
11. Star Lager is consistently rejuvenating the brand in all consumer touch points i.e. packaging, communication, promotions and advertising to ensure its relevance and authority.
12. Star Lager is only discharged from the brewery and put on sale only after 213 checks.
13. Star has been present throughout history and will still be with us in the years to come
14. Star Lager Limited Edition official bottle launched on Tuesday, June 12, 2018.
15. Star Lager took five consumers to Russia in Support of the National Team.
16. Star attained market leadership in 1960, with sales of about 2,191,376 crates in 1962 and by 1975, the figure had risen to 11,266,000 crates.
17. Star Lager is Nigeria’s first indigenous beer brand.
18. Star Lager is produced by Nigerian Breweries, the pioneer and largest brewing company in Nigeria.
19. Star Lager has a love for sports and has partnered with 7 European football teams to bring the ultimate experience to fans. The teams are Arsenal, Juventus, Real Madrid, Paris Saint-Germaine, Chelsea, Barcelona and Manchester City.
20. Star Lager is the official beer of the Nigerian Professional Football League (NPFL) and the Nigeria Football Federation (NFF).
21. Star lager beer comes in other variants: Star lite and Star Radler.
22. Star Lager is currently running a promo tagged ‘United We Shine Millionaires Promo’ with 400 million naira up for grabs.
23. Star ‘United We Shine Millionaires Promo’ was officially launched on Friday, June 15th, 2018.
24. Star lager beer was listed by the African Business magazine in its 100 Most Admired African Brands in 2015.
25. It is clear that the advertising history of Star has been consistent in creating the image of Brightness, Fun, Sociability, and Best for the brand with the following campaigns:
“Ah! Star – Beer at its best” introduced in 1949
“Brightness” campaign in the 1970s and 80s,
“Turn to Star – the ideal Brew” campaign launched in 1989
“Live the Brighter Life In Style – Star Ahead on Taste” campaign in the 1990s.
“Never a Dull Moment with Star”
“Share the Brighter Life”
“Star Connects”
“Shine On Nigeria” – 2014
“Nigeria United We Shine” – 2018
