How Edrington brought West Africa’s top 1% together for historic tree planting in Ghana
The Macallan, the world’s leading single malt whisky brand, continues to pioneer innovative initiatives by actively involving its customers in global sustainability initiatives.
In a groundbreaking move, The Macallan organised a tree planting exercise at Safari Valley Resort during an exclusive two-day event in Ghana, showcasing the brand’s strong dedication to environmental stewardship.
With the support of the resort’s management, about 100 trees were planted by the guests who also named the trees they planted, adding a personal touch to the initiative and further deepening their connection to the cause. This is the first time a brand will bring together West Africa’s top 1% for such a feat in the region.
The event had the most influential and successful individuals from Ghana, Ivory Coast, and Mali in attendance. Guests, including Ghana’s influential business leaders, executives, and notable personalities, enthusiastically participated in the tree-planting exercise alongside Edrington’s Regional Team. This unique collaboration exemplified the brand’s shared commitment to sustainability and underscored the influential role of collective action in addressing pressing environmental challenges.
Samuel Afari Dartey, Founder, CEO, and owner of Safari Valley Resort, expressed his appreciation for Edrington’s commitment to sustainability and highlighted Safari Valley Resort’s own dedication to environmental conservation.
He stated, “At Safari Valley Resort, we share a common vision, with Edrington, of preserving our natural surroundings. Formerly a rubber tree plantation, Safari Valley was established to preserve the natural state of the environment and give guests an exceptional experience. We are delighted to partner with the company in hosting this prestigious event and to witness their unwavering dedication to sustainability. It is an honor to have The Macallan’s distinguished guests at our resort, and we take pride in being part of this collective effort towards a greener future.”
Abayomi Ajao, Edrington’s Customer Marketing Manager for North, West and Central Africa highlighted the importance of the tree planting exercise.
“At Edrington, we believe in doing the right thing with our long-term goals in mind, and these principles underpin every decision that we make. Our aim with the tree planting exercise is to inspire Ghana influential class join us in creating a more sustainable future. By integrating initiatives like this, we can make a positive impact on the environment and leave a lasting legacy. Collaboration and the exchange of experience and knowledge are therefore fundamental to our approach, ensuring that we progress towards a legacy of positive action.”
The Edrington’s tree planting exercise at Safari Valley Resort stands as a testament to its enduring commitment to sustainability and its ability to engage and inspire active participation in environmental conservation efforts. By fostering collaboration and demonstrating the power of collective action, Edrington paves the way for a greener future.
