FMN Golden Penny Honors Top Dealers At Annual Sales and Marketing Event
Through its quest for nurturing valuable partnerships, Golden Penny Foods, the iconic brand of Flour Mills of Nigeria Plc (FMN) rewards outstanding dealers at its annual B2C Sales and Marketing conference. The event took place on Wednesday, May 8, 2024, at the Lagos Continental Hotel, Lagos. The event, which attracted dealers from across the country, concluded with a grand awards ceremony where top-performing dealers were honoured with prestigious awards and significant cash prizes.
This year’s conference, themed “Breakthrough Leadership and Extreme Execution,” aimed to foster closer collaborations between the Group and its extensive dealer network, focusing on strategies to enhance customer satisfaction, shared value and drive mutual growth. The event featured a series of workshops, keynote speeches, awards ceremony, and panel discussions led by industry experts and top executives from Flour Mills.
Devlin M. Hainsworth, MD, Food Division, FMN, opened the ceremony with a speech highlighting the importance of dealer partnerships in the company’s growth strategy. “Our dealers are not just distributors; they are our partners in progress. it’s been truly inspiring today what we’ve witnessed. Not only have our partners traversed a very challenging year, they grew their business and they grew our business. This conference is a reaffirmation of our commitment to empowering and enriching our partnerships,” Devlin stated.
The highlight of the event was the awards ceremony, where the Group recognised top dealers for their outstanding performance and contributions over the year. Awards were presented in various categories, including Legacy Awards, Growth Awards, and Regional Best Dealer Awards, among others. The top award of the night, the Dealer of the Year, was presented to Alhaji. Idris Saleh of Saleh Nig, Ltd who received a trophy and an impressive cash prize of N25 million for any CSR project of his choice.
Attendees were not only treated to a night of accolades but also had the opportunity to network and engage directly with FMN executives to discuss new products, marketing strategies, and support systems designed to enhance dealer operations and profitability.
“The Annual B2C Sales and Marketing Conference is a cornerstone of our dealer engagement strategy,” said Ademola Adeoye, Head of Sales at FMN. “Especially in tough and turbulent financial years where we’ve seen some of the toughest things happening in the last financial year, hence the need for us to keep strengthening this relationship across different parts of the country with our dealers that are here today”
The conference concluded with a dinner where Flour Mills staff, dealers and invited guests celebrated the past year’s achievements, while looking forward to new opportunities for collaboration in the coming year.
FMN through its iconic brand, Golden Penny is committed to strengthening dealer relationships and investing in their success. This mandate positioned the Group as a leader in Nigeria’s FMCG sector, not only in terms of superior quality product offerings and innovation but also in building a resilient and supportive dealer network.
