BBNaija Generates 445 Million Digital Impressions and 265,900 Mentions on Tenth Eviction Day
It wasn’t the regular eviction show we’ve experienced since the beginning of the season. While three housemates were sent home, two others were taken into a White Room to play a game where the winner returns to the house as one of the finalists this season.
Online conversations around BBNaija on Sunday, September 26, 2021, touched on the eviction twist, evicted housemates, their final diary sessions, as well as the confirmed four housemates who have made it into the final week of the show.
According to data and insights gathered by ID Africa and Plaqad, 8 pm was the peak time of those conversations and at the end of the day, 196,000 fans had produced 265,900 posts which generated 445 million digital impressions.
