BBNaija Generates 14 Million Online Mentions with 41 Billion Digital Impressions After 10 Weeks
Over the years, BBNaija has been known for its entertaining content, and the Shine Ya Eye season wasn’t an exception. After running for 10 weeks, from Saturday, July 24, till Sunday, October 3, 2021, the show recorded 14.6 million online mentions which generated 41.7 billion digital impressions.
Most of the talking points of the 4.9 million fans who mentioned BBNaija in online posts centered around the different elements of the show such as the housemates, ships in the house, their wins, diary sessions, tasks, parties, and more.
Based on the data and insights gathered by ID Africa and Plaqad, October 3, 2021, which was the final day of the show, recorded the highest number of online conversations about BBNaija.
