X3M IDEAS confirmed as official partner for NECLive 2025

Award-winning creative advertising agency, X3M IDEAS, has been confirmed as an Official Partner for NECLive 2025. Founded in 2012 by Steve Babaeko, the marketing and communication agency has been strategic in delivering cutting-edge digital services and media strategies that resonate with youths to consumers and is one of the fastest-growing companies in Africa.

This partnership with NECLive 2025 reinforces the strong link between design, marketing innovation and the growth of the African creative sector. Steve Babaeko, the company’s founder and chief creative officer, has been confirmed to speak at the conference.

NECLive 2025, themed “Powering Africa Through Creative Enterprise,” holds on Friday, November 28 2025, at Landmark Events Centre, Lagos and has attracted over 50 speakers, panellists, moderators, and performers.

The conference hosted by Bolanle Olukanni and Tee A will feature a stellar lineup of speakers, including renowned creatives like Ayo Maff, Timi Dakolo, Folu Storms, Nora Awolowo, KieKie, Yolanda Okereke, and Gaise Baba and industry titans like John Ugbe, CEO, MultiChoice West Africa; Steve Babaeko, Founder, X3M Ideas; A’isha Umar Mumuni, Chief Digital Officer at MTN Nigeria; Chris Ihidero, CEO of PinPoint Media; Kene Okwuosa, co-founder of FilmHouse Group; Audu Maikori, Founder and Chairman of Chocolate City Music Group.

NECLive 2025 is produced by Nigerian Entertainment Today and the Africa Creative Foundation, in association with ID Africa, BHM, and Huce Valeris, with sponsorship from MultiChoice, MTN Nigeria, First Bank, and The Macallan.

Register now: NEC.NG