ID Africa named among New Media Conference’s #NMC100 disruptors
Pan-African communications firm recognised for transforming storytelling and brand communications across the continent
Lagos-based communications powerhouse ID Africa has been selected as a honoree in the New Media Conference’s prestigious #NMC100 list, recognising the company’s significant impact on disrupting African communications since its inception.
As part of BHM Holdings, ID Africa has established itself as the continent’s leading communications advisory firm, specialising in cutting-edge innovation and creative storytelling strategies that help individuals, brands, and businesses connect authentically with their audiences while optimising influence, growth, and revenues both online and offline.
Since 2015, ID Africa has been instrumental in helping people and organisations worldwide understand Africa better through its portfolio of influential media properties. The company operates powerhouse brands including Netng, 234Star, Neusroom, and Orin, which have fundamentally redefined how stories of entertainment, culture, and people are told across the continent.
These platforms have become essential touchpoints for African cultural discourse, providing nuanced coverage of entertainment, lifestyle, and social issues that resonate with both local and international audiences. Through these brands, ID Africa has created a media ecosystem that authentically represents African narratives while maintaining global appeal.
ID Africa’s expertise extends beyond media ownership to providing strategic communications advice to major global brands operating across Africa. The company has worked with industry giants, including DStv, Showmax, The Macallan, and other international corporations, seeking to navigate the complex African market landscape.
The firm’s approach combines deep cultural understanding with sophisticated communications strategies, enabling global brands to connect meaningfully with African consumers. This expertise has made ID Africa a trusted partner for companies looking to establish or expand their presence across the continent.
Building on its Nigerian success, ID Africa has expanded its operations to Ghana, Kenya and Tanzania, reflecting its commitment to serving the broader African market. This expansion demonstrates the company’s understanding that effective African communications requires local expertise and cultural nuance across different markets.
The #NMC100 recognition acknowledges ID Africa’s role in transforming how communications and storytelling operate in Africa’s digital age. The New Media Conference’s selection criteria emphasise innovation, disruption, and impact—qualities that ID Africa has consistently demonstrated through its integrated approach to communications, media, and technology.
Tosin Ajibade, the convener of the New Media Conference and the #NMC100, told Neusroom that the #NMC100 were selected by a jury to honour tech and media disruptors over the last 10 years. “It’s a recognition just to award or honour those who have done a lot in the past decade,”
ID Africa’s success reflects broader trends in African media and communications, where locally-rooted companies are increasingly setting global standards for authentic, effective brand communications and storytelling in emerging markets.
Through its continued innovation and expansion, ID Africa remains positioned at the forefront of Africa’s communications evolution.
