BBNaija Day 45 Records 181,000 Online Mentions Resulting in 444 Million Digital Impressions
by Stacy Ketiku
September 8, 2021
From the data retrieved by ID Africa and Plaqad, 134,900 fans on social media and other online platforms mentioned BBNaija in over 181,000 posts. This resulted in the show gaining 444 million digital impressions with 3 pm being the peak time of those conversations.

Now that there are only 13 housemates left in the game, Big Brother gifted each of them a goldfish which must remain alive till they exit the show. This looks like a great way to help the housemates learn about selflessness, caregiving, and the act of paying attention to things that are easy to ignore which actually matter.
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